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Jim Ladd
Jim Ladd (born January 17, 1948), an American disc jockey, radio producer and writer, is one of the few notable remaining freeform rock DJs in United States commercial radio.
== Radio show style ==
Jim Ladd selects the songs he plays on his Nationwide SiriusXM Deep Tracks Freeform Radio show, transforming them into Freeform rock. He often invites listeners to participate on the air. Most of his music sets are organized on a theme or story-line, such as Old West outlaws, beautiful women, fast cars, or politics. He also takes listener requests; sometimes such a request will inspire an entire set.
He had three theme-based shows every week, on Monday, Wednesday and Sunday nights. On Monday, Jim featured the Blues on 'MOJO MONDAY' from 10PM PST to 11PM. On Wednesday at midnight, he performed an hour-long, uninterrupted segment called "Headsets." This is a theme-based collage of music blended seamlessly together, with one song leading into the next, incorporating sound effects such as voice overs and quotes from movies relating to the theme. On this program Ladd creates what he calls the "Theater of The Mind" (headphones are recommended). Two "Headsets" albums, both done in collaboration with Billy Sherwood, have been released.
Sunday night began at 9PM PST (to Midnight), a theme show called "Theme of Consciousness", where Ladd played listeners' requests for songs based on a single word or phrase, such as "colors", "fire", "dance". This show recreates what Ladd calls the "Tribal Drum", describing the communal effect of radio in his pioneering days of FM radio. His repertoire combined classic rock standards by artists like The Beatles, The Doors and Led Zeppelin with songs and artists not normally heard on commercial radio. As was once standard in radio, most of his broadcasts end with a long song, such as The Doors' "When the Music's Over", Led Zeppelin's "Achilles Last Stand" or even Pink Floyd's 23-minute-long "Echoes".
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